The "Airport Commercial Planning" course is meticulously designed to provide participants with a comprehensive understanding of the strategic and operational aspects of commercial planning within the airport environment. This program focuses on equipping participants with the knowledge and skills required to enhance commercial viability, revenue generation, and overall business success for airports.
Upon completion of this course, participants will:
The standard course duration is 2 weeks, encompassing both theoretical learning and practical applications. The initial week focuses on theoretical foundations, covering commercial planning principles, business development strategies, and case studies. The second week involves participants in practical training, applying commercial planning concepts to real-world airport scenarios.
The theoretical segment includes classroom lectures, group discussions, and interactive eLearning modules. Participants delve into commercial planning principles, airport business models, and the economic factors influencing commercial success within the aviation industry.
Practical training immerses participants in applying commercial planning concepts to real-world airport scenarios. Participants engage in case studies, strategic planning exercises, and simulation drills to practice effective commercial planning and decision-making within the aviation context.
The course covers a range of topics, including:
Participants should have a basic understanding of airport operations and business concepts. Proficiency in English language skills at ICAO Level 4 or higher is recommended.
The course aligns with international standards and is designed to provide participants with a comprehensive understanding of commercial planning within the airport environment.